This project for Banco do Brasil, whose purpose was to establish processes and guidelines for the newly formed area of Design Thinking, created to meet the Bank's demands, both nationally and internationally.
Briefing meetings were made with new Design Thinking area’s employees and managers as well as in-depth interviews with top management and strategic executives within the bank. After that, we analyzed the then offers of the area, and did workshops with its employees and people who had already undergone some Design Thinking project within Banco do Brasil, including branches spread throughout Brazil. With the results of the workshops - performance models, offers, values, purpose, service journey - it was possible to sit down with the team and managers for a few days and detail the medium and long term objective of the area, with its action plan, service offerings, prioritization, governance, metrics and communication.
At the end of the project, a report was sent containing the Bank's Design, Design, Principles, Pillars and Offers, called the Design Center. In this report were detailed all 26 service offerings that the area would make available to Banco do Brasil and its employees, within three pillars: Connect, Raise Awareness and Design. The purpose of the area is to have capillarity throughout the Bank, in the whole country and international branches, creating small innovation cells managed by the Design Center. In this way, we also created the entire communication structure, metrics, governance and action plan to implement all of this, within a priority, impact and time chart. This project also had a detailed training for the employees of the Center for DesignThinking for Business and Innovation, with a duration of 32 hours and an explanatory roadmap of all the slides and tools included in the customized toolkit.
My Role: Service and Graphic Designer